TheLAB in 20 seconds.

01 · Round

Count every shot.

With your watch or without. Every shot lands on the map.

02 · Plan

Your game plan.

Every hole planned with your own clubs. Wind and elevation included.

03 · Swing

Every swing.

Film it with your phone. Every phase, every frame, one fix to work on.

04 · Numbers

Every number.

Strokes Gained shows exactly where the shots went.

05 · Coach

Your AI coach.

Hosel knows every round and every swing. One lever, one 4-week plan.

Shot detectedDriver · 251 yds

Wind16 mph

Par planHole 1 · Par 4

Tee shotDriver, left side

Analysis6 key positions

NextOne drill

Around the green−4.40

LAB score58

Hosel saysStance width is your lever

GoalHCP 8.2 → 2.3

Four modules shape your game.

Each module solves a specific problem. Together, they form a complete picture of your golf game.

01Swing Analysis

Your swing. Decoded.

Film your swing from the front (face-on): the detailed analysis measures it frame by frame and gives you a LAB score and the key points to work on, with drills — in one to two minutes. From behind (down the line), the quick analysis gives you three points to work on in seconds.

Detailed analysis result with LAB score 7.0 and summary

Points to work on with what we see and what to do now

Player with skeleton, phase markers and drawing tool

Quick analysis result: your thought for the next swing and two points to work on

22points on body and club, tracked frame by frame
Sec.quick analysis in seconds, detailed analysis in one to two minutes
1–10LAB score — your swing in one number, in half steps
6metrics scored by the face-on detailed analysis, each one explained
A/Breference swing as a silhouette, plus a drawing tool
∞history — every swing frame by frame

02Course Management

Your course management, plan, track, analyze.

Distances to the green, bunkers and water, plus wind and “Plays like”: the distance as it really plays with wind, elevation, air and roll. Your watch detects full swings, and after the round Strokes Gained shows where you lose shots.

Hole view with satellite image, distances and recorded shots

Round result with stats and Strokes Gained

Your numbers: where you lose the most strokes

On your watch, too

Watch: hole, distances to the green and bunkers

Watch: finish hole with strokes, putts and penalties

GPSdistances to the green, bunkers and water
Autoshot detection on Apple Watch and Wear OS
40,000+courses worldwide with holes, greens and hazards
Livewind and “Plays like” — elevation, air and roll included
SGStrokes Gained — where you gain and lose shots
PlanBirdiebook: plan every hole ahead, with Smart Plan around the hazards

03Coaching

Coaching that understands your game.

Hosel knows your swings and rounds. Type or talk to him, and he answers with concrete drills based on what you actually do. Plus a four-week plan built from your most common faults and mental training for the course. Hosel is an AI, not a person.

My coaching with LAB score, four-week plan and goals

Mental: your top 3 patterns and pre-shot routine

How TheLAB works: guides for every screen

AIHosel, your coach in chat — knows your swings and rounds, by text or voice
20+common swing faults, identified from your data
60+drills derived from your real weaknesses
50+vetted coaching sources from international golf instruction
Mentalperformance training: pre-shot routine, trigger on the tee, your top 3 patterns
4 wksmonthly plan with two drills per week that adapts to your analyses

04My Bag

Your bag, your real distances.

Enter the carry distances of your clubs or let the app estimate them from your 7-iron. Next to them you see the distances your watch works out from your shots — leave out any single shot that shouldn’t count. From this, Smart Plan in the Birdiebook plans every hole: club, target, carry and roll around the hazards.

Birdiebook with par plan and the menu for Smart Plan and shot distances

Hole view with your shots, clubs and distances

14clubs in your bag — carry entered or estimated from your 7-iron
Realdistances from your watch shots next to the ones you entered
Outleave out single shots that shouldn’t count
PlanSmart Plan picks club and target for every shot

Get started

Try it first, then decide.

TheLAB is free to download. You don’t need an account to try it.

GuestWithout an account: one round, 5 quick and 2 detailed analyses, 5 questions to Hosel — just your first name
7 daysWelcome week with an account: everything free, including 5 detailed analyses and 10 questions to Hosel. No payment details, nothing renews
Afterwithout a subscription, 3 rounds with GPS, scorecard and watch stay free, and Hosel answers 10 more questions. Your data stays
ProMonthly or yearly subscription — the App Store or Google Play shows you the price
6app languages: English, German, French, Italian, Spanish, Polish
Hoseloffers the “Tour with Hosel” on the home screen — through the app in 3 minutes; “How-to” explains every feature

Caddie. Coach. Swing analysis.One app – with your watch on your wrist, if you like.

TheLAB in 20 seconds.

Count every shot.

Your game plan.

Every swing.

Every number.

Your AI coach.

Four modules shape your game.

Your swing. Decoded.

Your course management, plan, track, analyze.

Coaching that understands your game.

Your bag, your real distances.

Try it first, then decide.

NVIDIA Inception Program

Stay in the loop as TheLAB grows.

Caddie. Coach. Swing analysis.One app – with your watch on your wrist, if you like.See where you lose shots.Every shot tracked. Every round analyzed.Play better golf.With a coach who understands your whole game.

TheLAB in 20 seconds.

Count every shot.

Your game plan.

Every swing.

Every number.

Your AI coach.

Four modules shape your game.

Your swing. Decoded.

Your course management, plan, track, analyze.

Coaching that understands your game.

Your bag, your real distances.

Try it first, then decide.

NVIDIA Inception Program

Stay in the loop as TheLAB grows.

Caddie. Coach. Swing analysis.One app – with your watch on your wrist, if you like.